Last year, Google had announced the blocking of third-party cookies. Recently, Google has signalled that it shall not allow any form of identifiers across its suite of products. This article tries to deep-dive into what Google’s actions really mean in the context of evolving privacy landscape.

The evolving privacy landscape

Privacy is a growing…


In the last week of January 2021, Ministry of Electronics & Information Technology (MeitY) has come up with a national strategy document for adoption of blockchain technology. The document has recommendations for implementing a national level blockchain framework. This article highlights the salient points from the strategy document and attempts to gives a sneak peak into the future regulatory framework

  1. A key debate in the document is on public versus private architecture. The document takes note of the Blockchain Service Network (BSN) of China and the European Blockchain Partnership (EBP). BSN offers centralized blockchain protocols via two architectures — a public permissioned architecture called BSN International, that creates an ecosystem…

This article explores how the changes in the Non Personal Data framework proposed by the expert committee headed by Kris Gopalakrishnan unlocks multiple opportunities for startups and small and medium businesses.

Subsequent to the submissions and feedback to the Non Personal Data framework, the NPD committee, led by Kris Gopalakrishnan has released a revised report and incorporated key changes. A summary of the key changes include — establishing community trusts for data exchange and doing away with business to business sharing…


Covid-19 has accelerated digital transformation and this sudden change has a lot of implications for marketers and, their agency partners. This article takes a deeper look at how agency leaders can adapt to this change

  1. Agency leaders need to become the future orchestrators. In an era where CMOs are increasingly…

Moving to the cloud?

Moving applications to the cloud is a strategic decision. The choice is between flexibility (control, criticality) and agility (speed, economics). The more you move your business to the cloud, the lesser is flexibility and control you have on your business. …


Reasons why we need to understand privacy in the context of children better and what the current regulations suggest

Children of today have more access to the internet and devices at far younger ages. The current pandemic has meant that their access to these means that their access to devices…


Planning for Connected TV — why is it a challenge

Connected TV is no longer on the fringes of media planning and buying. The Covid-19 pandemic has accelerated digital adoption with reach of digital crossing 700 mn in India. And for the first time, digital advertising has taken the numero-uno position among all media.

Given the sharp increase in the…


The treatment of Covid from a predictive modelling perspective has to be very different to any other event or shock. Conventionally macro economic modelling is done to understand the impact of macroeconomic factors on business outcomes.

However, Covid cannot be treated as just any other macroeconomic factor. It’s effect is…


Data is the new oil. And it freely flows through the internet. So, should it’s flow be curtailed? Should there be restrictions on cross border movement of data?

Data is not a commodity. It has an identity. It has security implications.

There is Personally Identifiable Data (PII) and there is…


The decade gone past had seen a substantial shift in media monies from traditional to digital media. …

Ravi Ganesh

A graduate from IIT Kharagpur and a gold medalist from IIFT Delhi, Ravi is a researcher at a legal think tank Enkrypt Council and an advisor to startups.

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