Google not allowing any form of identifiers : What does this really mean?Last year, following Google’s had announced the blocking of third-party cookies. Recently, Google has signalled that it shall not allow…Mar 10, 2021Mar 10, 2021
Blockchain: a peek into the future Indian regulatory frameworkIn the last week of January 2021, Ministry of Electronics & Information Technology (MeitY) has come up with a national strategy document…Feb 14, 2021Feb 14, 2021
Non-Personal Data Framework: Unlocking Opportunities for Startups and SMBsThis article explores how the changes in the Non Personal Data framework proposed by the expert committee headed by Kris Gopalakrishnan…Feb 3, 2021Feb 3, 2021
Five key imperatives for agency leaders in 2021Covid-19 has accelerated digital transformation and this sudden change has a lot of implications for marketers and, their agency partners…Jan 22, 2021Jan 22, 2021
Data governance and business risk mitigation with cloud platformsMoving applications to the cloud is a strategic decision. The choice is between flexibility (control, criticality) and agility (speed…Jan 20, 2021Jan 20, 2021
Privacy in the context of childrenReasons why we need to understand privacy in the context of children better and what the current regulations suggestDec 24, 2020Dec 24, 2020
Connected TV becomes mainstreamIs the advertising industry geared to handle Connected TV?Nov 23, 2020Nov 23, 2020
Modelling the impact of Covid – why the data scientist needs to think like a CFOThe treatment of Covid from a predictive modelling perspective has to be very different to any other event or shock. Conventionally macro…Aug 27, 2020Aug 27, 2020
Should your data need a passport to travel?Data is the new oil. And it freely flows through the internet. So, should it’s flow be curtailed? Should there be restrictions on cross…Jul 25, 2020Jul 25, 2020
The emerging need for alternative business models - a case of media agenciesThe decade gone past had seen a substantial shift in media monies from traditional to digital media. This had shaken up agencies…Jul 18, 2020Jul 18, 2020
